|OCA Statement on Comcast/NBCU Agreement with Asian American OrganizationsFOR IMMEDIATE RELEASE
21 December 2010
Lan Nguyen | Program Manager
202 223 5500 | firstname.lastname@example.org
WASHINGTON, D.C. — Last week, Comcast and NBC Universal (NBCU) reached a momentous agreement with OCA, Asian American Justice Center (AAJC), East West Players (EWP), Japanese American Citizens League (JACL), and Media Action Network for Asian Americans (MANAA).
The 16-page agreement outlines the investment and commitment by Comcast and NBCU to expand the presence of Asian Americans in the media and in five major areas within their corporation: corporate governance; employment/workforce recruitment & retention; procurement; programming; and philanthropy and community investments.
"OCA is pleased to extend our partnership with Comcast and other Asian American organizations to ensure our communities have equitable access to the media," said George Wu, Executive Director of OCA. "With this agreement, OCA believes many more Asian Americans will get the coantent they want, be able to develop and distribute their original content and be part of the leadership pipeline in the industry."
Comcast has already launched Cinema Asian America, a new On-Demand programming that features diverse Asian American content. Curated by Chi-hui Yang, former Director and Programmer of the San Francisco International Asian American Film Festival, Cinema Asian America will combine award-winning movies featured on the film festival circuit along with classics, shorts, and feature-length works. Comcast is also dedicated to increasing viewing choices for Asian American viewers, featuring more Asian Americans on the screen and in its workforce, and will invest at least $1 million over three years to build a larger pipeline for Asian American-themed programming,
OCA would like to thank the leaders of the Congressional Asian Pacific American Caucus for their commitment and support for increasing media diversity and AAJC for leading the negotiations with Comcast/NBCU. We look forward to working further with Comcast/NBCU and our partner Asian Pacific American groups on this issue.