|Update on Census 2010
2010 Census Participation Rate Reaches 72%, Equaling 2000's
to the American public for its remarkable display of civic
participation and commitment to the common good that exceeded many's
expectations. Today's achievement is even more impressive given that
participation in surveys of all kinds, public and private, has been on
the decline for a decade. This 72 percent is not the final mail-back
rate; we will let you know the final tally when it becomes official, but
we wanted to share the good news now.
you for your support of the 2010 Census and kudos to everyone across
the country for rallying to achieve this rate. Unprecedented partnership
efforts, and the engagement of local communities and elected officials,
played a central role in reaching this milestone. The high level of
participation saves taxpayer money and makes the upcoming door-to-door
count easier to complete.
Department of Commerce Press Release: America Matches Mail Participation Rate from 2000 Census.
The Census Isn't Over Yet!
first phase of the 2010 Census was focused on getting everyone to mail
back their questionnaires. While this phase was highly successful, we
know many people still have not filled out a census form, including a high percentage of Asian Americans, Pacific Islanders and Native Hawaiians.
The campaign's second phase focuses on the roughly 30 percent of
households that did not mail back forms. The Census Bureau and advocates
will employ messaging, advertising and outreach efforts to earn the
public's full cooperation as the Census Bureau begins its door-to-door
enumeration. Part of this process includes having census takers verify
that homes, apartments, condos, etc. reported vacant are indeed so. The
Census Bureau is locally hiring more than 700,000 temporary workers to
carry out these tasks.
New ads about this phase were released last week. Most of the paid
advertising budget will be spent locally. The Census Bureau studied
census-tract data closely to identify those areas with the lowest
mail-back rates and, therefore, most in need of follow up visits. That
information drives the bureau's advertising buys. The print, radio,
television and digital media ads are in 22 languages. The messages
demonstrate how to recognize a Census employee and stress both the
benefits of cooperation, and the certainty of confidentiality.
But that will not be enough. The Census Bureau still needs assistance
from the media, community partners, local elected officials and those
who understand the census' importance. Help us spread the word that the
census is safe, easy and important. More than ever, it is local,
trusted voices such as yours that will be most influential in meeting
CLICK HERE TO WATCH THE VIDEO: Door-to-Door Census Taking 2010 MMC!
Is the Asian American and Pacific Islander Community Being Counted?
FRANCISCO- The Asian Pacific Islander community's 2010 Census
participation rate is markedly improving compared to 2000's. Daily
updates about the number of completed Census forms received reveals that
certain high-density Asian neighborhoods have already matched last
decade's return rate, and many are on track to surpass it.
"We are optimistic about the numbers because they come from
neighborhoods where our partners have been doing outreach," said Carlo
De La Cruz, the Census Project Coordinator for the Asian Law Caucus, an
anchor organization for API census outreach in the region. "But these
tracts are in areas that are still lagging behind the overall response
rate, so we are working hard to ensure that everyone is counted." (Read More)
What if Someone Needs Language Assistance? How Can I Help?
may answer their questionnaires over the phone in any one of six
languages (English, Spanish, Chinese, Korean, Vietnamese and Russian).
You do not need the barcode from the Census form you received in the
The Phone numbers are as follows:
Mandarin Chinese: 1-866-935-2010
Hearing impaired: 1-866-783-2010
These hot lines are active until July 30. Also, someone other than the
head of household, such as a neighbor or staff from a community based
organization, may help anyone who speaks a language other than those six
respond by phone.
How Do I Identify a Legitimate Census Taker?
Census Bureau hires people from your community, know as census takers
or enumerators, to go door-to-door to ensure that your neighborhood is
accurately represented in the Census. The census taker's primary
responsibility is collecting census information from households that did
not return their 2010 Census forms.
The census taker does NOT request detailed personal information, such as
PIN codes, passwords, Social Security numbers or similar access
information for credit cards, banks or other financial accounts. They
will only ask questions from the Census form.
If you are visited by someone from the United States Census Bureau, here are some RECOGNITION TIPS to assure the validity of the field representative:
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- Will ALWAYS have an ID badge that contains a Department of Commerce watermark and expiration date.
- The census taker may also be carrying a black canvass bag with a Census Bureau logo.
- Will NEVER ask to enter your home. Will ONLY ask the ten questions that appear on the census form.
- Will NEVER ask for your Social Security number or any other financial information.
NEVER ask or suggest that you submit information to the census online.
There is no legitimated Web site for entering census information.
your thoughts about the importance of the census to our community and
earn a chance to win a Netbook! Answer this question: "Starting last
week, census takers are visiting households that did not complete or
return their census forms. How do you plan to educate your community,
family and friends that this is an on-going process; and that they must
answer census takers' questions to complete their census forms?"
May - July
Non-response follow up
April 22 - July 30
Questionnaire Assistance Availability (to answer questions in any of
six supported languages or take an interview from the caller in one of
six supported languages with or without a Census ID)