Phillip Lim Signature T-shirt to Benefit OCA Youth Programs
FOR IMMEDIATE RELEASE
19 April 2010
Victoria J. Rumsey | OCA Development Manager
202 223 5500
Kendall Ault | Nordstrom, Inc.
206 373 3031
WASHINGTON, DC—OCA, a national organization dedicated to advancing the social, political and economic well-being of Asian Pacific Americans (APAs), is pleased to announce a partnership with Nordstrom during Asian Pacific American Heritage Month to benefit OCA’s Youth Programs.
In celebration of Asian Pacific American Heritage Month, Nordstrom has collaborated with designer Phillip Lim on a limited-edition T-shirt that will be sold exclusively at Nordstrom for the month of May. These limited-edition T-shirts will be available at 16 Nordstrom stores and online at Nordstrom.com/apahm beginning May 1st. T-shirts will sell for $85 each with all after-cost proceeds benefiting OCA.
"After a successful campaign last May, we are pleased to partner with Nordstrom once again and have Phillip Lim, leading Asian American designer, design a t-shirt that will benefit the future generation of APA leaders,” says OCA National President Ken Lee.
Last May, limited edition T-shirts were created by Anna Sui and Koi Suwannagate and were sold online and at 15 Nordstrom locations. All net proceeds benefited OCA’s Scholarship fund, bringing in over $27,000 to continue to provide assistance to APA students in achieving their dream of a higher education.
"We are excited to partner with Phillip Lim in celebration of Asian Pacific American Heritage Month,” said Amelia Ransom Letcher, vice president of Diversity Affairs for Nordstrom. "Our collaborative effort in support of OCA’s youth programs is one that we can all be proud of.”
Lim has described his work as "classic with a sense of madness,” and has a talent for designing accessible, wearable clothes with an edge.
"I was interested in this project because I was impressed by Nordstrom’s past success in raising funds to help Asian Pacific American children in need,” said Phillip Lim. "The T-shirt design is my signature in repetition like a graphic print. It’s simple, but acknowledging my full name was a part of growing up as an Asian American and accepting the two cultures that I am a part of. This is a cause that’s personal to me, and I hope that in my small way I am able to contribute to this great program.”
T-shirts will be available online at Nordstrom.com/apahm and 16 Nordstrom stores across the country including:
· Ala Moana Center – Honolulu
· Brea Mall – Brea, Calif.
· Downtown Portland – Portland, Ore.
· Downtown Seattle – Seattle
· South Coast Plaza – Costa Mesa, Calif.
· Fashion Square – Scottsdale, Ariz.
· Fashion Valley – San Diego
· Mall of America – Bloomington, Minn.
· Michigan Avenue – Chicago
· Pentagon City – Arlington, VA
· Roosevelt Field – Garden City, N.Y.
· San Francisco Centre – San Francisco
· The Grove at Farmer’s Market – Los Angeles
· Topanga Plaza – Canoga Park, Calif.
· Valley Fair – San Jose, Calif.
· Village of Merrick Park – Coral Gables, Fla.
About Phillip Lim
3.1 phillip lim is a global brand offering innovative, effortless fashion for the modern world. Lim’s mission is to provide an approachable designer experience, with beautiful, everyday clothes accented by touches of whimsy. The result is unexpected looks for women and men that express an urban elegance and ease. Phillip Lim debuted his collection, 3.1 phillip lim, in 2005 to instant critical and commercial success. Approaching its sixth year, the brand – including clothing and shoes and accessories for women and men, and a kid by Phillip Lim line– is represented in 50 countries and available in over 400 boutiques and department stores worldwide. Flagships include New York City, Los Angeles, Seoul and Tokyo.
Nordstrom, Inc. is one of the nation's leading fashion specialty retailers, with 190 stores located in 28 states. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 113 full-line stores, 74 Nordstrom Racks, two Jeffrey boutiques and one clearance store. Nordstrom also serves customers through its online presence at www.nordstrom.com and through its catalogs. Nordstrom, Inc. is publicly traded on the NYSE under the symbol JWN.